Helping people become the
captain of their
money ship.
Money Captain’s Labs mission is to build financial products that help empower the world. In their house, every day is a new opportunity to innovate and improve the daily livelihoods of everyday folks.
Headquarters
NYC
Services we provided
– Visual identity
– CX and Content strategy
– Brand Strategy
– Design system
– Website development
– App development
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The client
We were brought in to create the brand image for Captain Black, a financial app that helps people discover and master their unconscious money habits. The challenge was to keep the whimsical nature of the old branding, while recreating the company’s image into something more modern.
The challenge
We needed to create more cohesive experience across Captain Black’s website with a focus on UX copy and visuals. The team also wanted Zero Limit to ensure the website was more flexible on the backend to improve their site management.
The solution
We refreshed Captain Black’s branding with a new visual identity. We also created a new website environment and native app. The Captain Black app helps users elevate their relationship with their finances.
Brand colors& Type.
We created a new visual identity with a unique color palette, typography system and logo usage.
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Poppins
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Oxygen
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Source Sans Pro
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Research, Website & Content.
We created a new website along with custom analytic dashboard.
Research
The team conducted multiple rounds of user research.
Website Design
We designed + built a new website for the client.
Content
We designed a custom content dashboard.
Mobile App Design.
We created the new app experience.
