Helping people raise
money for small &
midsized bills
smallBlessings is a mutual aid platform that allows people to easily raise money for bills to help keep them afloat.
Our team was tasked with designing smallBlessings new brand identity. This included all graphic, web, and visual materials.
We also created a new website environment with information architecture derived from research and content strategy. We all designed and developed their native app for iOS and Android.
Scope
- Visual Design
- Marketing
- Strategy
- Web Development
- App Development
- Content Writing
People need help now than ever.
After extensive competitor research, we identified a color space and developed visual language specifically designed to help smallBlessings stand out from the rest of the market, aid visual recall and develop brand awareness.
Brand colors& Type.
We created a new visual identity with a unique color palette, typography system and logo.
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Varela Round
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Oxygen
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Roboto
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Created Custom Illustrations
Assembled Native iOS & Android
Project Outcome
Results
Within just four months of commencing the project we successfully launched smallBlessings’s new branding and integrated their website into a custom-built WordPress CMS environment.
With their new customer experience architecture, content strategy and visual identity, smallBlessing’s will be able to scale operations, and expand their reach across new clients.