inspi —
The bot making
content writing
a breeze.
Use AI to write proven, high converting copy for increased conversions and higher ROI. Instantly generate high-quality copy for websites, blogs, and more.
Headquarters
NYC
Services we provided
– Visual Identity
– Illustrations
– Business Strategy
– UI & UX Design Research
– Market Research
– Website Design
– Web Development
See siteSee site
The what
If reading is fundamental, writing is essential. inspi is a bot that helps you find new content ideas based on your interests + current trends and then helps you craft high-quality content.
The challenge
The quote “Content is king” is more than a bit of an overdrawn cliché, but nonetheless, in order to have a successful business, providing people with valuable content is a must. How can we create an easy and intuitive way to help people become masterful content creators?
The solution
We partnered to completely brand and launch inspi’s new website, marketing and product suite.
Brand colors& Type.
We created a new visual identity with a friendly color palette, typography system and logo usage.
#4E65C3
#4C7BCB
#EB63B4
#63D9E9
Nunito Bold
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Nunito Regular
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Source Sans Pro
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
The Creation of inspi
inspi serves as the face of the project. The team was inspired by Microsoft Word’s original product character, Clippy. When creating inspi, we kept in mind Clippy’s whimsical nature. We went through several thoughts and iterations but decided upon a pencil-like appearance.
Strategy, Website & Marketing.
We created a new website with custom illustrations and provided an extensive style guide for future work.
Research
We conducted market research to narrow down inspi’s target audience and determine the primary user.
Website Design
We designed and built a new website for inspi from the ground up.
Marketing
Custom illustration styles brought a sense of whimsy to inspi’s marketing.
Jack Robbins
Copywriter
"Easily going to save me tons of time."
Real people with life-changing results
KC Jackson
Founder