Parenting is hard,
we made it
easier.

The client

We were brought in to recreate the brand image of Mommy Nearest. Already a staple in the daily flow of thousands of parents, this was no small task. The challenge was to keep the whimsical nature of the old branding, while recreating the company’s image into something more modern.

The challenge

Finding kid-friendly activities can be hard. Parents, especially first time parents, spend an exorbitant amount of time, money and energy consuming both content and products that could make their lives easier. How can we create an experience for parents that helps save time and money, while providing an unique and unforgettable experience?

The solution

We refreshed Mommy Nearest’s branding with a new visual identity. We also created a new website environment with information architecture derived from our CX research and content strategy. The Mommy Nearest app gives parents insider activities, discounts, unique content, and more — providing an overall encompassing resource that helps deal with the trials that come with being a parent.